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Paid Media & CRO

Every dollar you invest, working.

Meta Ads and Google Ads management with integrated creative strategy. We don’t just run your budget — we build the system that scales it.

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Our approach
0 x
Avg. ROAS across active portfolio

Meta &

Google Ads · Primary channels

↓ 22%

Avg. CPA reduction after first month
Channels

Where we make money work.

Real specialization in the two channels that generate the most volume for businesses in Mexico and the U.S.

Meta Ads

Facebook and Instagram. From awareness to retargeting with structures that survive algorithm updates.

Prospecting

Retargeting

Dynamic Ads

Advantage+

A/B Testing

Google Ads

Search, Performance Max, and Display. We capture purchase intent and scale with calibrated Smart Bidding.

Search

Performance Max

Shopping

Display

YouTube

CRO & Landing Pages

The traffic you paid for deserves optimized pages. We audit, redesign, and test to squeeze every point of conversion.

Heatmaps

A/B Tests

Landing copy

Speed

Approach

Structure, not intuition.

We define how every account is built before we touch the platform — from campaign architecture to scaling rules and pause protocols. Optimization decisions don’t depend on who’s sitting in front of the screen.

01

Account architecture

Campaigns, ad sets, and creatives structured with clear logic — so the account reads cleanly and scales without breaking.

02

Creative strategy

We match message angles to awareness stages. Every creative has a defined job in the funnel before production starts.

03

Optimization cadence

Weekly reviews, monthly strategic reports. Every decision is documented — what changed, why, and what’s next.

04

Scaling protocol

Explicit rules for when to increase budget, when to pause, and when to scale — not gut feeling after the fact.
Creatives

What we produce for your campaigns.

Video, static, UGC, motion. The right creative for every stage of the funnel.

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CRO

We don't stop at the click.

Sending paid traffic to an unoptimized page is burning budget. We extend our responsibility past the ad — into the landing experience itself.

↑ 41%

Avg. conversion rate increase on landing pages post-audit

01

Diagnose

Landing page audit

We review your current page against the traffic it’s receiving — copy clarity, CTA placement, load speed, and friction points.
  • Above-the-fold clarity check
  • CTA hierarchy review
  • Mobile experience
  • Page speed audit

02

Understand

Behavioral data

We instrument your pages with heatmaps and session recordings to see exactly where users drop — before we touch a single element.
  • Heatmap analysis
  • Session recordings
  • Scroll depth mapping
  • Click pattern review

03

Fix & Test

Optimize & validate

We implement prioritized changes and run A/B tests to confirm what actually moves the needle — not what looked good in a deck.
  • Copy & headline testing
  • Layout restructuring
  • A/B test setup & analysis
  • Offer & CTA variants
Approach

Numbers from Alpha Marino's active portfolio.

Real metrics from clients in eCommerce, services, and B2B.
Avg. ROAS
0 x
Active eCommerce portfolio on Meta Ads
CPA reduction

↓ 22%

First month of optimization vs. prior month
CTR improvement

2.8 x

After creative strategy system implementation
Conv. rate

↑ 41%

Increase on landing pages post-CRO audit
Alpha Marino vs. the alternatives

Why working with us is different.

What sets our management apart from the market average.

Criteria

Alpha Marino

Average agency

Freelancer

Creative strategy framework

  • In-house (10 angles)

- Generic or none

- Depends on the person

Scaling with documented protocol

  • Yes, with explicit rules

- Informal

- Intuition

Monthly strategic reporting

  • With analysis + decisions

- Automated dashboard

- Variable

Integrated creative production

  • Yes, in-house team

- Extra or outsourced

- Rarely

Landing page CRO included

  • Included in full plans

- Separate service

- Out of scope

FAQ

Frequently asked questions.

What's the minimum budget to get started?
For Meta Ads we recommend a minimum of $800 USD/month in ad spend to gather statistically meaningful data. For Google Ads Search, the minimum depends on your industry’s CPC, but generally $600–700 USD/month is a viable entry point.
The algorithm’s learning period typically runs 2–4 weeks. We start seeing directional signals (CTR, CPM, landing conversion rate) by week 2. Real optimization results are measured from month 2 onward with full data.
We have integrated creative production. We concept from strategy, produce, and activate. We can also work with assets you already have if you prefer that approach.
With a real-time metrics dashboard and a monthly strategic report that includes creative analysis, decisions made, and a plan for the next month. Not just numbers — context.
Ready to scale?

We audit your account before we pitch anything.

We review your campaign history and tell you exactly where the money is being wasted.
Request a free audit
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